Specification-driven content · HVAC equipment manufacturers
Heating and Ventilation Industry Content Marketing Services
Content that mechanical engineers, specifiers and contractors actually use when they decide which equipment gets written into a Division 23 specification. Technical guides, spec sheets, BIM objects, three part CSI specs and case studies that build authority for HVAC manufacturers and generate specification-stage RFQs, not brochure downloads.
- HVAC specification cycle
- 12-30 mo
- People in a buying decision
- 5-9
- B2B purchase journey that is digital
- ~67%
- North American equipment covered by AHRI certification
- 90%+
Executive brief
Every HVAC product line, from air handling units and chillers to heat pumps, VRF systems and rooftop units, follows the same path to revenue. An MEP engineer or building services engineer decides what gets specified during design development, 12 to 30 months before any contractor issues a purchase order. If your equipment is not in that specification, your sales team is competing on price for the rest of the project.
Content marketing for heating and ventilation industry manufacturers is the machine that gets your equipment into that specification. It is not blog posts about industry trends. It is the production and distribution of spec-stage assets: certification pages that verify your ratings, spec sheets that answer the questions engineers check before writing a Division 23 section, BIM and Revit families at LOD 300 and higher, editable three part CSI guide specifications, submittal systems, standards guides built around ASHRAE 90.1 and AHRI directories, and case studies with measured energy data. Each asset answers one question from one buying committee member at the moment they start their evaluation.
This page explains how that machine works. It covers the buying cycle, the people in it, the eight asset classes that win specifications, the standards engineers search for, the A2L refrigerant transition as the biggest content opportunity in a generation, distribution, measurement, budget, GEO optimisation for AI search, and the failures that kill most HVAC content programmes before they produce a single RFQ.
Chapter 01
Why HVAC manufacturer content marketing is not contractor marketing
Most of what the internet calls HVAC marketing was written for HVAC contractors. It talks about Google Local Services ads, review generation, appointment booking and service-area pages. That playbook does not work for equipment manufacturers, because the buying motion is entirely different. A contractor sells a repair to a homeowner in a phone call. A manufacturer sells a product to a specification written by an engineer two years before any purchase order exists.
When you treat a manufacturer like a contractor, you produce brochure content that nobody in the design chain uses, you measure phone calls that never come, and you declare the programme a failure. The confusion is expensive. The table below shows the two businesses side by side.
| Dimension | HVAC contractor marketing | HVAC manufacturer content |
|---|---|---|
| Who decides | Homeowner or a small facility manager, one decision maker | MEP engineer, specifier, commissioning agent, energy consultant, GC, contractor buyer: five to nine people |
| Decision timeline | Days to weeks, emergency driven | 12 to 30 months, aligned to the building design and tender cycle |
| Content that converts | Reviews, coupons, guarantees, response speed | Spec sheets, BIM objects, certification data, three part CSI specs, life-cycle cost studies |
| Conversion event | Phone call or booking form | Named specification, submittal request, qualified RFQ |
| Search terms that matter | ac repair near me, furnace tune up cost | ashrae 90.1 tspr chiller, ahri 550 cop, r-454b vs r-410a |
| Sales handoff | Marketing closes the job directly | Content feeds the rep and distributor network for up to two years |
The practical consequence is that the content calendar, the KPIs and the conversion paths are different products. A manufacturer content programme is measured in specifications influenced, BIM objects downloaded and submittals requested, not in phone calls. Everything that follows on this page is built on that distinction.
Chapter 02
The specification economy: where HVAC revenue actually comes from
A commercial HVAC project follows a fixed sequence. The owner or developer approves a building programme. An architect and an MEP engineer turn that programme into a design. The MEP engineer writes a mechanical specification organised by CSI MasterFormat Division 23. Contractors price the documents. A buyer places an order. Each step can last months, and the specification written in month nine decides who can even bid on the equipment in month twenty.
Two numbers explain why content matters more here than in most industries. First, the cycle runs 12 to 30 months, so a decision that starts today produces revenue more than a year from now. Second, five to nine people influence that decision, and they ask different questions at different times. The MEP engineer needs certified performance data during design development. The estimator needs submittal drawings during tender. The commissioning agent needs documentation at the end. A single product page cannot serve all of them.
This is why HVAC content marketing is a portfolio problem, not a writing problem. You need the right asset, for the right person, at the right stage, discoverable at the right moment. The interactive explorer below maps the cycle stage by stage.
Interactive tool 03
The HVAC specification cycle, stage by stage
A commercial HVAC decision runs 12 to 30 months and involves five to nine people. Select a stage to see who acts, what they ask and which content wins.
Months 6 to 14
Design development
MEP engineer, mechanical designer, spec writer
The MEP engineer turns the building programme into systems, capacities and a Division 23 specification.
Questions on the table
- Which equipment meets the efficiency and code limits?
- What are the certified capacities and sound data?
- What three part spec language can I paste into the manual?
Content that wins this stage
Spec sheets and product data pages, AHRI certification pages with directory links, three part CSI guide specifications, performance curves and part-load IPLV data, sizing and payback calculators.
Metric that matters
Rankings for standard number queries, guide spec downloads, spec sheet PDF downloads, selection tool sessions.
Field note
This is where named specs are born. The engineer copies your model number into the project manual and your competitor becomes the equal.
Chapter 03
The people who read your content: eight roles in one decision
The single most common mistake in HVAC content is writing for a generic reader. There is no generic reader. There are eight distinct roles, each with a different job, a different moment in the cycle and a different definition of a useful page. An MEP engineer does not want your company history. A commissioning agent does not want your product animations. A BIM coordinator does not want your brochure PDF.
Build your content plan around the table below. Every asset you produce should be traceable to at least one row: the role, the need, the stage, the asset and the decision.
| Role | What they need | Stage | Asset they open | Decision they make |
|---|---|---|---|---|
| MEP engineer | Certified capacities, efficiency, code compliance, sound data | Design development | Spec sheet, three part CSI spec, AHRI directory link | Writes your model number into the specification |
| Mechanical contractor | Submittals, drawings, pricing data, installation constraints | Tender | Submittal packs, drawing PDFs, BIM clash-ready families | Prices your product, keeps it in the bid |
| Commissioning agent | Performance verification, test procedures, documentation | Commissioning | Commissioning checklists, O&M packs, test data | Certifies the equipment performs as specified |
| Energy consultant | Energy model data, efficiency curves, LCC numbers | Feasibility and design | Performance curves, energy model files, case studies | Includes your system in the energy model and savings case |
| Facility owner | First cost, running cost, reliability, service network | Feasibility and VE | Life-cycle cost studies, case studies, warranty pages | Approves the premium or challenges it in VE |
| BIM coordinator | Parametric families, real connections, correct data | Design development | Revit families LOD 300 to 400, IFC files | Puts your equipment in the project model |
| Code official | Standards compliance, GWP data, safety classifications | Permitting | Compliance checklists, certification pages | Approves the equipment for the building |
| Distributor or rep | Sales tools, spec ammunition, competitive data | All stages | Rep enablement packs, comparator data, CPD | Defends and sells your spec in front of the client |
Chapter 04
The eight content asset classes that win specifications
Every asset class below exists because it solves a problem someone in the design chain actually has. None of them exist because the marketing department wanted a content calendar. The matrix shows where each asset matters most across the five stages of the cycle.
A realistic programme covers at least six of the eight classes. The two that separate market leaders from everyone else are the three part CSI guide specifications and the BIM family library, because both are used as working documents inside the design process, not consumed as marketing. Click a row to open the full brief for that asset.
Interactive tool 02
The HVAC content asset matrix
Eight asset classes against the five stages of the specification cycle. Solid dots mean the asset is critical at that stage, light dots mean supporting. Click a row for the full brief.
| Content asset | FeasibilityMonths 0-6 | Design devMonths 6-14 | TenderMonths 14-20 | Procurement & VEMonths 20-26 | CommissioningMonths 26+ |
|---|---|---|---|---|---|
| Spec sheets and product data pagesspec-sheets | |||||
| BIM and Revit familiesbim | |||||
| Three part CSI guide specificationscsi | |||||
| Case studies by building typecase-studies | |||||
| Standards and certification guidesstandards | |||||
| Submittal and drawing systemssubmittals | |||||
| Calculators and selection toolscalculators | |||||
| CPD, video and webinarscpd |
Asset brief · spec-sheets
Spec sheets and product data pages
Structured data pages that answer the exact questions a specifier checks before writing a Division 23 section: capacities, airflow, sound power, efficiency, refrigerant, electrical data.
Formats
HTML data tables, PDF data sheets, comparison tables against named competitors.
Who uses it
MEP engineer, mechanical contractor estimating.
Metric that matters
Spec-stage page views, time on page, PDF download rate, AHRI Directory cross-clicks.
Searches to win
ahri certified 5 ton heat pump seer2, chiller cop ahri 550, rooftop unit cfm sound power
Chapter 05
Standards-driven content: the search language of the specification
Engineers do not search for your brand during design development. They search for standard numbers, certification references and efficiency metrics. An MEP engineer writing a chiller specification types "ahri 550 centrifugal chiller cop" or "ashrae 90.1 tspr chiller", then opens the pages that give them a defensible number. Your content either owns that search or the page that owns it gets the specification.
ASHRAE publishes and maintains the energy and ventilation standards that building codes adopt. AHRI certifies equipment performance and runs the directory engineers use to verify ratings. A content programme organised around these standards performs three jobs at once: it ranks for high-intent queries, it proves your equipment complies, and it positions your brand as the source an engineer can cite. The table below maps the standards to the content that wins them.
| Standard or programme | What engineers search | Content that wins | Why it moves a specification |
|---|---|---|---|
| ASHRAE 90.1 | ashrae 90.1 tspr chiller, 90.1 economizer requirements | Technical article, compliance checklist, TSPR explainer | The energy standard adopted by most US codes. Proving compliance is the price of entry |
| ASHRAE 62.1 | demand controlled ventilation ashrae 62.1 | Technical article, DCV calculator, ventilation rate tables | Ventilation and IAQ standard. Engineers need compliant equipment for DOAS and energy recovery |
| AHRI 210/240 | ahri certified heat pump seer2 | Spec sheet, AHRI directory link, SEER2 comparison table | Certifies unitary AC and heat pump performance. Engineers verify the number before they spec |
| AHRI 550/590 | ahri 550 cop centrifugal chiller | Performance curves, part-load IPLV data, LCC study | Water chilling standard. The COP and IPLV numbers drive the energy model |
| AHRI 920 | ahri 920 doas unit specification | Technical article, spec sheet, compliance checklist | The DOAS standard. Demand controlled ventilation content hangs off it |
| EN 1886 | en 1886 ahu class, mechanical strength and leakage | Technical article, test data, class declaration tables | The EU standard for AHU construction. Required for European and Middle East projects |
| SMACNA leakage class | smacna leakage class 1 duct | Technical guide, leakage test data, installation notes | Ductwork and terminal unit spec. Contractors price leakage class into the bid |
| ENERGY STAR and rebate programmes | energy star most efficient heat pump, heat pump tax credit | Rebate landing pages, qualification checklists, dealer locator | Incentives decide the residential and light commercial purchase |
Field note
Publish the number, not the claim. A page that says "high efficiency" ranks nowhere and convinces no one. A page that says "AHRI 550/590 certified, COP 6.2 at full load, IPLV 8.1, directory link here" ranks for the query, survives value engineering and gets quoted by AI engines. Standards content is the closest thing HVAC marketing has to free legal proof.
Chapter 06
The A2L refrigerant transition: the biggest content opportunity in a generation
The US AIM Act orders an 85 percent cut in hydrofluorocarbon production and consumption by 2036, and the first regulatory steps are already reshaping the market. R-410A, the refrigerant behind most residential and light commercial equipment for two decades, carries a global warming potential of roughly 2088. New equipment is moving to mildly flammable A2L refrigerants: R-454B with a GWP of about 466 for split and packaged systems, R-32 at about 675 for mini-splits and VRF. The EPA technology transition rules opened the door to A2L in new residential AC and heat pumps in 2024, and the 2025 model year launched on the new chemistry.
This transition is a content event, not just a product event. Buyers and installers search the same questions by the tens of thousands: "r-454b vs r-410a", "is my r-410a unit still legal", "a2l refrigerant training", "gwp of r-32". The manufacturers who published these answers in 2024 and 2025 own the search results, the AI citations and the installer trust. The manufacturers who wait will spend the next five years defending outdated pages.
| Property | R-410A | R-454B | R-32 |
|---|---|---|---|
| GWP (100 year) | 2088 | ~466 | ~675 |
| ASHRAE 34 safety class | A1, non flammable | A2L, mildly flammable | A2L, mildly flammable |
| Market status | Production capped, service only for legacy units | New split and packaged systems since 2025 | Mini-splits and VRF, global standard |
| What the content should say | Archive and compatibility answers | Hero status: transition, spec lines, training | Support: GWP data, comparisons, sizing notes |
Timeline · what the market will ask, and when
- 2024
EPA opens residential to A2L. First HFC allowance step cuts supply. R-410A prices start climbing. Publish your A2L readiness hub now.
- 2025
Model year switches to R-454B. Carrier, Trane, Daikin, Lennox, Rheem and Bosch launch A2L lines. Every product page needs an A2L spec line and an R-454B versus R-410A comparison.
- 2026
Deeper allowance step-down. Equipment makers without A2L lines face supply risk and spec disqualification on codes that reference low GWP. Certification pages must state GWP values in machine-readable form.
- 2028
R-410A becomes scarce for new equipment. Publish 15 year life-cycle cost models comparing A2L against legacy systems. Specifiers defend your product in value engineering with exactly this data.
- 2036
85 percent phasedown complete. The market runs on low-GWP refrigerants. The brands that owned the low-GWP narrative in 2025 own the specification market in 2035.
Chapter 07
A stage-by-stage content plan, with a monthly rhythm that compounds
The biggest operational mistake manufacturers make is treating content as a set of one off projects. A spec-stage content programme is a rhythm. In any given month, some assets are being created, some are being updated for new standards, and the case study from a project completed last quarter is being turned into the article that wins next quarter's feasibility phase.
The rhythm below is what we run for HVAC and mechanical equipment manufacturers. It assumes one dedicated writer or an agency retainer, plus two hours a month of engineering time for reviews and one hour for photography or video.
| Cadence | Work | Format | Why this cadence |
|---|---|---|---|
| Monthly | One standards or application article, one spec sheet update, one video or one CPD session | Article, HTML data page, video, webinar | Keeps the site visible on a 12 to 30 month cycle without a publishing bottleneck |
| Quarterly | One case study from a completed project, one BIM family update, one AIA or CIBSE CPD delivery | Case study page, Revit family, live CPD | Matches the project completion pipeline and the CPD season |
| Annually | Full certification and standards audit, A2L status refresh, budget reset, rep training pack | Audit, updated pages, workshop | Standards change yearly, and stale certification claims destroy the credibility you spent a year building |
The compounding part matters more than the volume. A spec sheet updated this quarter starts ranking next quarter and keeps generating submittal requests for years. A case study published this year becomes the value engineering defence next year. The budget line should be treated like capital expenditure, not like a campaign cost, because that is what it is.
Chapter 08
Distribution: where specifiers actually find manufacturer content
Great content that nobody can find is an expensive diary. Distribution for an HVAC manufacturer is not social media volume. It is being present in the five places the design chain looks, in the right format, at the right time.
The priority order below comes from where specification-stage behaviour actually happens, not from where it is easy to publish. Search and the AHRI Directory are the two channels that decide whether your product page is even seen during design development. BIM platforms matter during modelling. LinkedIn matters for account-level influence. Trade shows matter as quarterly campaign beats, not as annual booths.
| Channel | What you publish there | Who you reach | Priority |
|---|---|---|---|
| Organic search | Standards articles, spec sheets, certification pages, calculators | MEP engineers and specifiers mid-search | Foundation. Nothing else works if this fails |
| AHRI Directory | Certified ratings, linked from every relevant page | Engineers verifying performance before they spec | Foundation. Certification without directory presence is fiction |
| BIM platforms | Revit families, IFC files, Magicad objects | BIM coordinators and mechanical designers | High, once the family library exists |
| LinkedIn ABM | Sponsored engineering content, case studies, CPD invitations | Engineering and consulting firms on a target list | High for influence, secondary for volume |
| Trade press | Bylined articles, application notes, contributed data | Engineers reading for continuing education | Medium. Feeds authority and backlinks |
| AHR Expo and shows | Pre-show campaigns, booth QR content, post-show follow-up | Everyone, once a year in one room | Quarterly beat. The booth converts what content started |
| Rep and distributor network | Rep enablement packs, comparator data, spec tools | The salespeople in front of the client | High. The network converts the content you publish |
Chapter 09
Measuring content in a 12 to 30 month sales cycle
The wrong metric is the silent killer of HVAC content programmes. If you measure page views and form fills on a cycle that runs two years, you will kill the programme in month eight, just as the first specifications it influenced are about to close. The dashboard needs four tiers, and only the last one is revenue.
Tier 1 · Discovery
Rankings for standard-number queries, organic traffic to certification and spec pages, BIM platform profile views. This tells you whether your content can be found.
Tier 2 · Engagement
Spec sheet downloads, guide spec downloads, calculator sessions, case study views by building type. This tells you whether engineers use what you publish.
Tier 3 · Pipeline
Submittal requests, RFIs that name your product, qualified RFQs, named specifications. This is where content becomes a sales conversation.
Tier 4 · Revenue
Orders traced to specifications. Attribute by project, not by click, because the engineer who downloaded the BIM object in month three is not the person who signs the order in month twenty.
The CRM must track project progression, not individual behaviour. A single specification involves ten to twenty contacts across five to seven organisations over eighteen months. A lead score that rewards an email open in month three will never identify the project that signs in month twenty. Score the project: feasibility, design development, tender, procurement, contract. Assign the revenue when the contract signs, and credit the content assets that touched the project along the way.
The calculator below is the boardroom version of that logic. It takes the number of specifications your content programme influences, the average contract value and the conversion rate, and it shows what the content budget is really returning. Use your own numbers and it becomes the budget defence for next year.
Interactive tool 01
Specification content ROI calculator
Estimate what technical content is worth when it decides or defends a specification. Adjust the four inputs and watch the outcome.
A specification is a project where your equipment is named or approved as equal. Ten to twenty per year is realistic for a mid-size manufacturer in a single region.
Not every named spec becomes a signed order. Value engineering, a cheaper equal, or a late substitution will always take some. A 10 to 20 percent range is typical for commercial equipment.
What this means
A 15% conversion on 12 specifications returns roughly $1,350,000 a year. Against a $80,000 content budget that is a 15.9x multiple on a single year. Content keeps working after the year ends, so the multiple usually grows.
Three year view (content compounds)
Directional model, not a guarantee. It uses the mid-point of benchmarks we see across HVAC, mechanical and specification-driven manufacturers. A channel audit replaces the guesswork with your own numbers.
Get a content ROI audit for your HVAC line →Chapter 10
What HVAC content marketing costs, and where the money goes
Industrial B2B manufacturers typically spend 1 to 3 percent of revenue on marketing, and specification-driven manufacturers 3 to 6 percent when they are growing or launching products. For a 20 million dollar HVAC manufacturer that is 500 thousand to 1.2 million a year. The mix matters more than the total.
In the first year, 30 to 50 percent of that budget belongs in content and SEO infrastructure, because those assets compound. Paid search and ABM should scale after the pages exist, not before. The benchmark below is the allocation we typically see in programmes that are producing named specifications by month 12.
Benchmark · year one allocation
Where an HVAC content-led programme invests its first 12 months
Year two shifts weight from production to distribution: more paid search, more ABM, and rep network training. The infrastructure ratio drops to roughly 30 percent once the asset library exists.
Chapter 11
GEO: making your content the answer AI engines quote
A growing share of specification-stage research now starts in ChatGPT, Perplexity, Gemini and Google AI Overviews. An engineer asks "what is the most efficient VRF system for a hospital" or "which chillers meet ASHRAE 90.1 TSPR", and the AI engine assembles an answer from the sources it can parse. Generative engine optimisation, GEO, is the discipline of making sure the source it parses is yours.
AI engines favour the same things a good specifier values: clear structure, explicit numbers, machine-readable tables and unambiguous statements. A page that says "our chiller achieves industry-leading efficiency" is unquotable. A page that says "Model XC-800: AHRI 550/590 certified, COP 6.2 full load, IPLV 8.1, GWP 466, directory link" is a citation waiting to happen.
What AI engines need
- The answer in plain HTML, in the first paragraph, not only in a PDF
- Tables with real cells, not screenshots
- Explicit numbers: capacities, COP, IPLV, GWP, SEER2, filter classes
- Standards referenced by name and number
- One entity per page, clearly defined
The quotable answer format
- State the answer in the first 50 words, with the number
- Support it in a table AI can parse
- Add FAQ markup for question and answer pairs
- Link to the AHRI directory listing as proof
- Keep the page on one topic, no tangents
The practical rule for HVAC content in the AI era: if a specifier cannot copy a number out of your page and paste it into a specification, the page is not doing its job. Structure the data as data. The same structure that makes a page quotable by an engineer makes it quotable by an AI engine, and today that is the same sentence.
Chapter 12
Seven reasons HVAC content programmes fail (and how to avoid each one)
We have been called in to rescue content programmes that looked reasonable on paper. The failures are consistent. Here is the list we check first, in the order they usually appear.
1. Measuring like a contractor
Clicks, form fills and email opens on a two year cycle. The programme gets judged and killed in month eight, before any specification it influenced has closed. Fix: use the four tier dashboard from Chapter 09.
2. Writing about the company instead of the problem
"We are a leading manufacturer of HVAC equipment" fills pages and ranks nowhere. Engineers search "ashrae 90.1 tspr chiller", not "leading hvac manufacturer". Fix: lead with the standard and the number.
3. Certification claims without proof
Saying you are AHRI certified without a directory link is a claim, not a fact. Specifiers verify. Fix: link every claim to the directory entry and state the exact rating.
4. PDF-only content
Data locked in a PDF is invisible to search and to AI engines. It also forces the engineer to download, open and search. Fix: publish the data as HTML tables and offer the PDF as a secondary download.
5. No BIM library
Equipment that is not in the model is not in the project. Fix: build LOD 300 to 400 families for the products that get specified most, and distribute them where designers look.
6. Production without distribution
A beautiful article nobody links to or promotes is a diary. Fix: every asset needs a distribution owner, a channel and a rep enablement use before it is published.
7. Stopping at month eight
HVAC content compounds on a 12 to 30 month cycle. The programmes that win are the ones still running in month eighteen, when the first specifications close. Fix: budget for two years, review quarterly against spec-stage metrics, and reallocate instead of cancelling.
What we deliver
How we build heating and ventilation industry content programmes
We run content marketing for HVAC and mechanical equipment manufacturers as an engineering discipline, not a copywriting exercise. The programme starts with a specification visibility audit: which of your products get specified, which standards your buyers search, which competitors own the queries you need. From that audit we build the asset portfolio, produce it with your engineering team, distribute it where specifiers look, and measure it against spec-stage outcomes.
Phase 1 · Audit
Specification visibility audit: certification pages, BIM library, guide specs, submittal path, search rankings, competitor gap analysis. You get the plan, not a deck.
Phase 2 · Build
Production of the asset portfolio: spec sheets, standards articles, BIM families, guide specs, case studies, calculators, CPD. Reviewed line by line by your engineers.
Phase 3 · Distribute and measure
Search, BIM platforms, LinkedIn, trade press and rep enablement. Quarterly spec-stage reporting with the four tier dashboard, rebalanced against what is closing.
Chapter 13 · Answers
Frequently asked questions about HVAC manufacturer content marketing
The questions we get most often from HVAC and mechanical equipment manufacturers, answered in the same way we answer them in strategy calls.
What is content marketing for heating and ventilation industry manufacturers?
Why does an HVAC manufacturer need content marketing when sales go through reps and distributors?
What content types generate the most RFQs for HVAC equipment?
How is content marketing for HVAC manufacturers different from marketing for HVAC contractors?
Which ASHRAE and AHRI standards should HVAC content target?
How long until content marketing produces specifications and RFQs?
What is the role of BIM and Revit content in HVAC marketing?
How does the A2L refrigerant transition change HVAC content?
How do you measure the ROI of HVAC content marketing?
How do you make HVAC content citable by ChatGPT and Google AI Overviews?
The team
Meet the team behind our heating and ventilation content programmes
The people who plan, write and review content for HVAC and mechanical equipment manufacturers. Every programme is led by a senior strategist and reviewed by specialists who have bought and sold specification-stage marketing for a combined two decades.
Mateusz Wójcik
SEM Expert
SEM expert with over 13 years of experience scaling performance for leading brands: Starcom, McDonald's, Bosch, Jeep, Alfa Romeo, Fiat Professional and Berlin-Chemie. Specializes in advanced Google Ads strategies that combine precision KPI optimization with measurable sales growth. In industrial B2B campaigns for HVAC manufacturers, optimizes for qualified leads and RFQs, not clicks.
LinkedIn
Mateusz Krasuski
Brand Strategy Expert
Strategist with over a decade of experience building brands for leading global and local players: Adidas, LOT Polish Airlines, T-Mobile, Aviva, BNP Paribas and Walmart. Specializes in 360-degree campaigns that merge technology with storytelling and reposition corporate brands toward modern B2B marketing. The approach is grounded in hard data, not creative decoration.
LinkedIn
Jakub Galega
Senior B2B Growth Strategist | BIM/CAD/Manufacturing
Jakub Galega is the founder of 2026 TOP Digital Agency For Manufacturers and a B2B Sales Infrastructure Architect with 16 years in industrial marketing. He has held senior roles at T-Mobile, BMW, Aviva, RTB House and Microsoft, and currently works with 58+ manufacturing and building materials companies across the UK, US and Central European markets.
LinkedInOur team has delivered digital marketing programmes for 58+ manufacturing and building materials companies across the UK, US and Central European markets, including HVAC and mechanical equipment lines. We work exclusively with industrial and manufacturing clients. No generalist agencies here.